“As with the current advertising sector de facto, the industry-wide advertising slump is hurting radio media owners. As we move towards a much needed inflationary market again, it is key that advertisers remain ‘budget-agile’ and keep a keen eye on opportunities in radio. As the situation unfolds – and we slowly edge towards pre-COVID-19 market conditions – taking advantage of the strong radio value proposition is an attractive one to advertisers big and small.” – Martin Vinter, managing director – media, Ebiquity
for more information https://mediatel.co.uk/news/2020/05/14/rajar-q1-2020-analysis
